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Data Cleansing - NCOA / Email Appends
Every year approximately forty million Americans move their place of residence and/or business, but their old addresses often remain in mailer’s databases. As a result, mailings continue to go to old addresses and not the new ones. It is estimated that at least 8% of all mail is undeliverable because of incorrect addresses. This means lost opportunities, lost sales, and wasted money. There is a solution. Wilson and NCOA makes available current change of address information that can help reduce your undeliverable mail. Addressing errors are identified and corrected before mail enters the mailstream. Accessing NCOA saves thousands of dollars that would have been spent on wasted materials and postage. In addition, valuable customer names that would have been lost have been updated to receive current and future mailings.

Email Appends
Email change of address service helps you maintain the accuracy and integrity of the customer email addresses on your database, decrease undeliverable email and increase your customer retention. Preserve the integrity of your customer database and remain connected with your customers. By building two-way communication with your customers, you make true one-to-one marketing possible. Reduce customer acquisition costs by maintaining an online dialogue with your current customers. Use customer feedback to fine-tune your operations to better meet your customers' needs.
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